American online Christmas sales will surge 16 percent on last year, totaling more than $61 billion, digital analytics firm ComScore Inc is predicting.
The company believes the increase in consumer spending reflects their rising economic optimism.
In a breakdown of e-commerce spending in for November and December, ComScore predicts that purchases made from desktop personal computers will come to $53.2 billion, up 14 percent on last year.
And mobile shopping is seen surging 25 percent to $7.87 billion. ComScore believes it will account for 13 percent of all holiday e-commerce.
U.S. stock markets are near record highs and inflation is low, so spending is being fueled by a rising consumer sentiment. Dropping gasoline prices have also put more money in consumers’ pockets.
“We are seeing healthy growth,” said ComScore analyst Adam Lella.
“We expect mobile to grow at a faster rate going forward, but it won’t be split even, since it’s just an easier experience to shop on the desktop.”
