Set Your Business Up to Enjoy Valentine's Day

This is an opportunity for diamond dealers and manufacturers to expand their business because Valentine's Day is worth $15 billion in sales in the United States alone. That's a huge sum and is more than likely doubled when the other major markets are included.

And don't forget that the Chinese New Year – this year is The Year of the Dog – also takes place at the same time, starting on February 16 and lasting until March 2.

All of this clearly opens up huge business opportunities for diamond and jewelry companies.

So, what can, and should you be doing to ensure that you are part of these celebrations? Here are a few tips:

• You should be sending E-Valentine's Day greetings to your clients telling them they are the HEART of your business and greatly appreciated
• You can also send short newsletters to your customers reminding them that Valentine's Day is on the way, and you have a wide variety of goods for the perfect jewelry items
• Create a range of special offers for Valentine's Day.
• Use email marketing to reach a wide audience – and make sure the Subject line mentions the words, "Valentine’s Day," "Love" and "Romance"
• Make sure you are visible with special offers on Social Media – Twitter, Facebook and Instagram
• You can create a Valentine’s Day themed campaign of “Two for one Deals” – after all, Valentine’s Day is all about couples
• Show how your diamonds can go so well with clothes and fashion, especially if you sell fancy colored stones
• Emphasize the fact that diamonds symbolize long-standing relationships, love and commitment. Other gift ideas may fade into the memory, but a diamond jewelry item stays forever
• Don't forget that singles don't want to be left behind – think of jewelry item ideas for them as well
• Ask your clients and the general public to share love stories, with a modest prize as a reward for the best story
• Pin your heart to a local charity: remember social responsibility is always welcome and heart-warming, and what better time is there to show that you care than on Valentine’s Day