Diamond Wk Starts As 'Natural Is Real' Launched

More than $1 billion worth of goods will be on offer during the US & International Diamond Week, with 400 Israeli diamond suppliers taking part in the April 6-10 event.

Just in time for the U.S. and International Diamond Week that kicks off today (Sunday), the Israel Diamond Exchange (IDE) has launched its "Natural Is Real" slogan.
 
The special guest of honor at the event will be world-famous Italian jewelry designer Roberto Coin.

"Israel's diamond industry, led by the exchange, is branding itself as the world's prime center for trade in natural diamonds," said IDE President Shmuel Schnitzer. "By adopting the slogan 'Natural Is Real,' we are sending a clear message to the market that Israel's diamond trade is all about natural diamonds."

IDE board member Loney Grinker recalled that the slogan "Natural Is Real" had its beginnings at the December 2013 edition of the U.S. and International Diamond in New York

In 2013, the IDE board voted to ban the trading of synthetic diamonds from the IDE trading floor. "The IDE trading floor is the most active and vibrant bourse floor in the world," Schnitzer said. "At any time of the day there are hundreds of members working there, and we felt synthetic diamonds have no business being on the IDE floor."

Schnitzer emphasized there is no prohibition on trading in synthetic diamonds anywhere else in the four building of the Israeli diamond exchange complex. "We just do not want to see them on the trading floor. Therefore, the slogan 'Natural Is Real' - a nice word play on 'Natural' and 'Israel - is perfect."